DS4EVER
🅿️ GOES VIRAL
Following the success of his 3rd studio album, Wunna, the expectations were high, and Gunna delivered. “Too Easy” ft. Future, served as the leading single and was accompanied by an online video game and contest.
Days before the release of his anticipated album, Gunna sent a cryptic message hinting at the album, using the cryptic term 'P', setting social media ablaze with speculation. In several tweets, he continued to define the meaning of 'P'.
Gunna released DS4ever and the official video for “Pushin P” with Future ft. Young Thug, progressively building “P” as a lifestyle and cementing it as American slang.
DS4EVER GOES #1
By the time of its album release, "P" had permeated every corner of culture and social media, being used by celebrities like Kim Kardashian, James Corden, and Jimmy Fallon, as well as national brands like Nike, IHOP, and Walmart. These factors helped push the movement forward, solidifying the "P" emoji as a cultural staple.
With over 1 million creations on TikTok, “Pushin P” was certified RIAA Gold, while DS4ever debuted at #1 on the Billboard Top 200 charts, beating The Weeknd’s Dawn FM.
In recognition of his achievements, Gunna received the 2022 Clio Award for the best use of an emoji and a Shorty Award.