PLAN B
“PLAN B” BECOMES PLAN A
After a hiatus, Megan Thee Stallion used Coachella to preview new music. Utilizing her Community line, Megan hinted at a surprise during the festival.
Clips of 'Plan B' began to circulate across cultural pages, prompting users to speculate about the cutting lyrics. Consequently, the song trended on Twitter and raised anticipation for her Day 2 performance.
With over 20 million views on the multiple TikTok teasers, the internet was ready for “Plan B.” Subsequently, Megan dropped the promotional clip for the official video in partnership with Mugler. On release day, collaborative social posts from Megan and Mugler helped to increase awareness across various platforms and audiences.
The official video went viral with 25 million views. Megan continued to push the single with original content on TikTok and Instagram.