BAE
SKILLA FINDS A NEW AUDIENCE
With club-hitting bass and repetitive praises, “Bae” resonated with a new audience—female listeners."
Followers used the sound as a general affirmation, which prompted multiple trends and video templates across TikTok and Instagram. The sound surpassed 325,000 total videos, prompting celebrities like Lala Anthony, Coi Leray, Skai Jackson, and Jayda Cheaves to hop on the trend.
FIRST SOLO VIRAL SINGLE
No stranger to virality, Skilla has seen success on past collaborations with Tee Grizzley (“Gorgeous”) and Rob49 (“Mama”).
With the sound reaching #30 on the TikTok US viral charts and the official video surpassing 11 million views, Skilla Baby earned his first viral solo single.
Building on the online engagement, Skilla Baby launched fan events in five major cities. Fan content, and original content were used across relevant Hip Hop culture accounts to sustain promotion across two quarters.